How the LinkedIn Post Writer works
Give the LinkedIn Post Writer your website. It reads the site and suggests five topics you can credibly speak to, each with a starting take built from what your site says, and related news from the week where there is some. Reading your site doesn’t use up a free draft.
Pick a topic and either let it write from the suggested take, or add your own take in a sentence or two. Your own take usually makes a better post, because it carries what you actually saw, decided or learned. No website? Type a topic and what you think about it. That’s enough.
You get a draft on the page, ready to edit. It avoids hashtags and hype, and it never invents numbers. If the post needs a figure you didn’t give, it leaves a highlighted placeholder like [number of customers] for you to fill or cut.
Nothing is posted for you. You can write three drafts a day without an account. Create a free account and the draft waits in your approval queue with your other topics saved. Connect LinkedIn, approve it, and it goes out at the next slot you chose. You can also have a fresh draft arrive before each slot, still waiting for your approval.
What investors notice on LinkedIn
Investors often look you up before or after a first meeting. Your profile and recent posts are part of that picture. They are not looking for polish. They are looking for signs that you understand your customer, that you are making progress, and that you think clearly.
Posts that tend to help you:
- A specific lesson from customers: what you expected, what you heard instead, and what you changed.
- A decision and the reasoning behind it, such as dropping a feature or narrowing your market.
- Progress stated plainly: a launch, a first paying customer, a new hire, with honest context.
- A clear view on your market, backed by what you see every day, not by borrowed statistics.
- Consistency. A steady rhythm of useful posts says more than one viral attempt.
LinkedIn post ideas by stage
What you can credibly write about changes as the company grows. Here are practical starting points.
Pre-seed
Write about the problem and how you are learning it. “We talked to [number] clinic managers this month. Not one asked about price. Every call was about the hours lost on Friday payroll.” Share why you started, what you got wrong in the first version, and who you are looking for: design partners, a co-founder, early users. These posts help the right people find you.
Seed
Now you have customers and real usage. Write about what they do with the product, what surprised you in the data, and the trade-offs of building a small team. A post on why you said no to a large customer request, or how you priced your first plan, shows judgment. Use your real numbers only where you are comfortable sharing them, and leave placeholders out of anything you publish.
Series A
The story shifts to scale and team. Write about hiring your first leaders, what changed in your sales motion, and what you learned moving from founder-led selling to a repeatable process. Posts about your culture and how you make decisions help with recruiting as much as with investors. Keep the tone plain. Results can speak for themselves.
Making the draft yours
Treat every draft as a first pass. Read it out loud. Cut any line you wouldn’t say to a customer. Add one concrete detail only you know: a name of a feature, a moment from a call, a number you’re proud of.
Keep the opening line short and specific. Say the thing first, then explain it. End with a question only if you actually want answers.
Fill or delete every placeholder before you post. A post with [number] in it looks careless, and a guessed number is worse.
Reply to the comments you get, especially in the first hours. A short, thoughtful reply often starts a better conversation than the post itself, and it is a natural way to meet future customers, hires and investors.
Questions founders ask
- Is the LinkedIn Post Writer free?
- Yes. You can write three drafts a day without an account, and reading your website to suggest topics doesn’t use one. A free account saves your topics and drafts and lets you approve and schedule posts.
- Does it post to LinkedIn automatically?
- No. Nothing is posted for you from this page. With a free account and LinkedIn connected, a draft only goes out after you approve it.
- What should a startup founder post on LinkedIn?
- Things you know firsthand: what customers told you, decisions you made and why, what you shipped, what you got wrong. Specific posts from real work tend to be more useful to readers than general advice.
- How often should founders post?
- Pick a rhythm you can keep, such as once a week. Consistency matters more than volume. With a free account you choose your slots and a fresh draft arrives before each one.
- Will the post include numbers I didn’t give?
- No. The writer never invents figures. Where a number would help, it leaves a highlighted placeholder for you to fill in or remove.
- Do I need a website to use it?
- No. A website gets you five suggested topics. Without one, type a topic and a sentence or two on what you think, and the post is built around that take.